Setting Meaningful Targets  

Next, set well thought out targets for your chosen metrics.  

  • Effective targets should be: 

  • Stretch goals: Challenging but achievable 

  • Contextualized: Based on past performance and available benchmarks 

  • Right sized: Appropriate for your organization’s size and capacity 

Targets that are set too high can discourage progress, while targets that are too low may not drive meaningful improvement.